The research objective describes an integrated marketing communication strategy in developing Sakura Syariah Hotel to see a comprehensive marketing communication strategy. Keywords Brand Image Consumer Purchase Decision Efisiensi, Bank Umum Syariah, DEA Exchange Rate, Inflation, Interest Rate, ISSI, Stock Index Halal Label Halal Label, Brand Ambassador, Product Quality, Brand Image, Purchase Decision Kelekatan Pekerjaan, Kinerja, Intensi Keluar Kondisi Keuangan, Kalimantan Barat, Covid 19, Proyeksi Orientasi pasar, Inovasi produk dan Stuctural Equation Modeling (SEM) Pengangguran Muda, Perkotaan, Random Effect Model (REM) Price Reputasi auditor, Ukuran Perusahaan, Financial Leverage dan Praktik Perataan Laba Risk Profile, Good Corporate Governance, Earnings, Capital Adequacy Ratio, bank soundness level and financial reports Sukuk Rating, Corporate Sukuk, Agency Theory Tata kelola perusahaan yang baik, Ukuran Perusahaan, Kinerja Perusahaan Work family conflict, Kompensasi Non Finansial, Pengembangan Karir, Kepuasan Kerja, Kinerja audit delay, auditor switching, financial distress, reputasi auditor, likuiditas kinerja keuangan, return, profitabilitas, solvabilitas, BI rate, BEI organizational change, digital transformation, organizational development penghindaran pajak, perencanaan pajak agresif, pengungkapan informasi, transparansi, pemangku kepentingan word #1, word #2, word #3 brand image#1, content marketing#2, product quality#3, purchasing decisions#4
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